NEW YORK STATE PHI BETA LAMBDA
  • ABOUT
    • What is NYS PBL? >
      • NYS FBLA
      • NYS Professional Divison
    • Board of Trustees
    • State Officer Team
    • State Chapters
    • State By-Laws
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  • EVENTS
    • 2022 State Leadership Conference
    • Past Conferences >
      • 2021 Virtual State Leadership Conference
      • 2019 National Leadership Conference
      • 2018 National Leadership Conference
      • 2018 State Leadership Conference
      • 2017 National Leadership Conference
      • 2017 State Leadership Conference
      • 2016 National Fall Leadership Conference
      • 2016 National Leadership Conference >
        • 2016 NLC Winners
      • 2016 State Leadership Conference
      • 2015 National Fall Leadership Conference
      • 2015 National Leadership Conference >
        • 2015 NLC Winners
      • 2015 State Leadership Conference >
        • Performance Event Winners
        • Online Competitive Event Winners
      • 2014 National Leadership Conference Nashville,Tennessee
      • 2014 State Leadership Conference
      • PHOTO GALLERY >
        • National Fall Leadership Conference
        • National Leadership Conference 2017 Photos - Anaheim, CA
        • Cayuga Community College
        • Le Moyne College
        • Mercy College
        • Morrisville State College
        • SUNY Oswego
        • Binghamton University
  • RESOURCES
    • Chapter Management Handbook >
      • About
      • Building a Chapter
      • Recruitment
      • Fundraising
      • Scholarship
      • Bylaws
      • Competitive Events
      • Format Guide
      • Appendices
    • Parliamentary Procedure
    • Fundraising Ideas
    • Marketing
    • Membership Logistics
    • Recruiting Members
    • Treasurer Handbook
  • State Newsletters
  • Online Workshops
  • Donate
  • CONTACT
Techniques for marketing your chapter of FBLA-PBL

1.  Can I have 1 minute of your time?
  • Ask a Professor if you can have 1 minute of their class time to market FBLA-PBL to the students. Bring member sign up forms and leave contact information. Remember the golden rule that it only takes 3 members to form a chapter!

2.  Advertising
  • You can find various means of advertising for little to no cost. Between electronic billboards, campus newspapers, and billboards there is no reason a chapter shouldn't be able to gain great publicity. More great options include using college radio stations and and tabling to gain publicity. 

3. Free Stuff
  • For schools with enough money in their budgets, it is great to consider giving out FBLA-PBL t-shirts, pizza, and other goodies to convince people to sign up or attend General Interest Meetings 

4. Social Media
  • Make sure to be active on social media, mainly Facebook. Don’t be afraid to send out tons and tons of friend requests

5.  Contests
  • Have members compete at bringing in the most new members and offer prizes to those who are most successful

 Helpful Tips (Check out our “Fast Facts” sheet for more info):
  • Know your Target Market (Business and Economics students)
  • Make sure you are seeking out the right students, BUT don’t forget PBL is open to all majors
  • Let them know about the benefits
  • Competitive events, SLC, NLC, scholarships, professional development, resume booster, largest student run business organization in the nation

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  • ABOUT
    • What is NYS PBL? >
      • NYS FBLA
      • NYS Professional Divison
    • Board of Trustees
    • State Officer Team
    • State Chapters
    • State By-Laws
    • Partners & Sponsors
  • EVENTS
    • 2022 State Leadership Conference
    • Past Conferences >
      • 2021 Virtual State Leadership Conference
      • 2019 National Leadership Conference
      • 2018 National Leadership Conference
      • 2018 State Leadership Conference
      • 2017 National Leadership Conference
      • 2017 State Leadership Conference
      • 2016 National Fall Leadership Conference
      • 2016 National Leadership Conference >
        • 2016 NLC Winners
      • 2016 State Leadership Conference
      • 2015 National Fall Leadership Conference
      • 2015 National Leadership Conference >
        • 2015 NLC Winners
      • 2015 State Leadership Conference >
        • Performance Event Winners
        • Online Competitive Event Winners
      • 2014 National Leadership Conference Nashville,Tennessee
      • 2014 State Leadership Conference
      • PHOTO GALLERY >
        • National Fall Leadership Conference
        • National Leadership Conference 2017 Photos - Anaheim, CA
        • Cayuga Community College
        • Le Moyne College
        • Mercy College
        • Morrisville State College
        • SUNY Oswego
        • Binghamton University
  • RESOURCES
    • Chapter Management Handbook >
      • About
      • Building a Chapter
      • Recruitment
      • Fundraising
      • Scholarship
      • Bylaws
      • Competitive Events
      • Format Guide
      • Appendices
    • Parliamentary Procedure
    • Fundraising Ideas
    • Marketing
    • Membership Logistics
    • Recruiting Members
    • Treasurer Handbook
  • State Newsletters
  • Online Workshops
  • Donate
  • CONTACT