Recruiting Members and Marketing Your Chapter
Looking to recruit more members? Want to get the word out about your chapter? Here’s how!
1. Send an email to the lists of all of the students in the University.
2. Hold multiple General Interest Meetings to inform students on what FBLA-PBL is all about and why they should join.
3. Create a Facebook page and post often!
4. Advertising
5. Can I have a minute of your time?
6. Tell your friends and other students information about the organization and encourage them to join.
7. Send out an FBLA-PBL letter informing students that they have the qualifications you are looking for and encourage them to join.
8. Make certain events open to the entire university so that when they see FBLA-PBL is affiliated with it, they will be aware of the organization.
9. Wear PBL t-shirts or sweatshirts around campus.
10. Publicize organization successes in the school or local newspaper.
11. Freebies!
12. Create an incentive program for current members to bring in more members
If they are unsure about joining, what should you tell them to convince them?
Inform them about membership benefits.
Rewarding experience to talk about in a job interview or show on your resume.
Remind them that FBLA is the largest and oldest student organization in the world!
Other tips
The more involved your chapter is are on campus, the better image you will create and more students will be interested in joining. Maintain positive relations with other organizations and the school community to attract more members.
Make current and prospective members feel important and rewarded.
Provide refreshments or food at meetings and make them both interesting and beneficial for members.
- You may want to target it to only Business or Economics students.
2. Hold multiple General Interest Meetings to inform students on what FBLA-PBL is all about and why they should join.
- Make sure to keep meeting information posted on university bulletin boards or e-mails.
3. Create a Facebook page and post often!
- Add members and invite them to events. Ask them to invite their friends too!
- Other social media such as Twitter and Instagram work great too.
4. Advertising
- You can find various means of advertising for little to no cost. Between electronic billboards, campus newspapers, posters, and billboards there is no reason a chapter shouldn't be able to gain great publicity. More great options include using college radio stations and tabling to gain publicity.
5. Can I have a minute of your time?
- Ask a professor if you can go in front of the class to announce information about the organization.
- Bring Chapter Organization Packet (COP forms found on fbla-pbl.org) sign up forms and leave contact information. Remember the golden rule that it only takes 3 members to form a chapter!
6. Tell your friends and other students information about the organization and encourage them to join.
7. Send out an FBLA-PBL letter informing students that they have the qualifications you are looking for and encourage them to join.
8. Make certain events open to the entire university so that when they see FBLA-PBL is affiliated with it, they will be aware of the organization.
9. Wear PBL t-shirts or sweatshirts around campus.
10. Publicize organization successes in the school or local newspaper.
11. Freebies!
- For schools with enough money in their budgets, it is great to consider giving out FBLA-PBL t-shirts, pizza, and other goodies to convince people to sign up or attend General Interest Meetings
12. Create an incentive program for current members to bring in more members
- Contests: have members compete in bringing in the most new members and offer prizes to those that are successful.
- Candy or gift cards
If they are unsure about joining, what should you tell them to convince them?
Inform them about membership benefits.
- Scholarships.
- Discounts on companies if they know you are associated with FBLA-PBL (such as hotel, car rentals, and shopping discounts).
- Education- FBLA-PBL brings business and education together and provide students with opportunities to practice the skills that they are learning in the classroom.
- Membership Awards- members have the chance to win awards on the local, state, and national level.
- Job Bank-connects PBL members with new employment opportunities.
Rewarding experience to talk about in a job interview or show on your resume.
Remind them that FBLA is the largest and oldest student organization in the world!
Other tips
The more involved your chapter is are on campus, the better image you will create and more students will be interested in joining. Maintain positive relations with other organizations and the school community to attract more members.
Make current and prospective members feel important and rewarded.
Provide refreshments or food at meetings and make them both interesting and beneficial for members.
